Give the visitor useful direction before asking for a lead.
Franz Witte serves people with very different reasons for arriving: a homeowner considering a complete landscape, a property manager looking for commercial care, a Garden Center customer with a focused project, or someone seeking local support in McCall. I created this proposal through BoiseWebCo to give those visitors recognizable paths within one coherent brand.
The homepage leads with residential design and build, while the supporting navigation and division pages make commercial landscape, Garden Center services, and McCall easy to explore on their own terms. The goal is to reflect how customers think about their needs without fragmenting the company into disconnected websites.
The project planner offers value before asking for contact information. It progressively gathers the type of project, priorities, location, investment range, and timing, then presents a suggested starting point. A visitor can understand the fit and choose whether to connect, with a structured brief ready to support that conversation.
The demonstrated routes distinguish a broader residential design/build project from a focused Garden Center project, a commercial request, or a location best reviewed by the McCall team. These are proposed decision rules, not a claim that Franz Witte has validated this qualification process. The interface makes the recommendation understandable and keeps the visitor’s choices available for review.
Project imagery and a reusable project-story format support the decision alongside the planner. I retained company-specific photography and the established green and pink identity, using spacious layouts and a consistent hierarchy to connect the residential, commercial, and retail experiences. The same structure adapts to mobile without losing the service paths or the main project action.
This is a frontend proposal prototype with representative content and local interactions. It does not deliver live leads or establish that the design increased inquiries. Production work would validate service areas and qualification rules, complete approved project content, connect the planner to the appropriate team or CRM, and evaluate route selection, planner completion, qualified inquiries, and project-content engagement.
